I believe it was Mary Kay who said that everyone has an invisible sign around their neck that reads “Make me feel Special”.
Everyone wants to feel important. There is a reason that Dale Carnegie says that your name is the most important word in any language to you. Most speakers believe that they are special, and that the audience is simply there to soak in what they have to say. As speakers, we are not gurus. We simply borrow advice from the Universe, our mentors, and those that have gone before us, and we share it. Let's work on making our audiences the stars of our talks, not ourselves.
How do you make each audience that you speak to feel special? One word: Customization.
Use any of the following 5 methods when you speak to customize your talk for each audience that you share it with. Keep in mind that these can be small adjustments that you make to an already existing talk. Make these small additions to your speech, and your audience will truly feel unique and special.
Kwesi Millington helps speakers, presenters and youth to connect with their audiences and master their messages using the power of storytelling in their speeches & presentations. He is a Certified Public Speaking Coach & Youth Mentor.