Your visuals can make or break your presentation.
You've probably seen it – the overhead with 30 points. The presenter that reads the entire presentation from the overhead. The chart & graph conversation...captivating. Or not so much.
Many people have now heard that your visuals should entice people to pay attention, not bore them into slumber. Yet, many speeches still contain these boring, overdone slide shows.
There is Power in Storytelling.
By now, most people know this. However, the number of times storytelling is used – especially in Business – is still far below the number of times storytelling should be used to make your messages stick and sell.
Most people still stray from using stories during their presentations. There are some that believe stories cannot be added effectively to certain topics, and so they leave them out, resulting in purely technical talks. Many believe that as long as the content is presented, stories are not essential.
However, the truth is that we remember points and content MORE when it is EMOTIONALLY CHARGED. Stories are like adding a battery to a toy or device – it brings your content to LIFE.
The key to Storytelling for Business Presentations or Pitches is to ensure that you tell the RIGHT story for your audience. Story for story sake is not the goal. Story to back up and drive home your points is what makes the difference.
ANOTHER GUEST POST! This one from fellow Public Speaking Coach, Bronwyn Ritchie.
This is a VERY valuable article when it comes to speech writing. Check it out, as well as Bronwyn's website: http://www.yourstorymatters.today/.
Kwesi Millington helps speakers, presenters and youth to connect with their audiences and master their messages using the power of storytelling in their speeches & presentations. He is a Certified Public Speaking Coach & Youth Mentor.