My friend Ron Tsang wrote a book on Public Speaking called “From Presentation to Standing Ovation.” I highly recommend the book as it is content rich, succinct and highly, instantly actionable for speakers and presenters.
In it, he references Aristotle and talks about persuasion. As Jim Rohn says, we must not confuse Presentation with Persuasion. Just because you are on stage, doesn't mean that people are going to follow what you have to say. Sure, they may listen, but the point of speaking should not be just to get others to listen. They should be driven to ACT upon what they hear.
Giving a Speech is Good; Causing Transformation is Golden.
In addition to the 3 methods mentioned by Ron Tsang, here are 2 more tips to comprise the 5 Paths to Persuasion that transform your advice to audience action.
Kwesi Millington helps speakers, presenters and youth to connect with their audiences and master their messages using the power of storytelling in their speeches & presentations. He is a Certified Public Speaking Coach & Youth Mentor.