Speaking success has everything to do with others, and not as much as you think to do with you.
The key statement to remember here is: In order to be Valuable, find out what others Value.
Many speakers share what they think is nice to say, instead of what their audience NEEDS to hear. Doing this leaves the audience cold. Not necessarily cold towards your message, but towards you. Sure you may get applause. Sure you may make an impact. But the impact you will make by truly tailoring your message to your audience is unbeatable.
Here's the good news – it doesn't take much to create a talk that connects on a deeper level with your audience.
Here are 5 strategies to use to do this:
“I hate him. Except for all the places where I love him half to death.” (Charlotte Stein)
Life is about contrast. Night and Day. Light and Dark. Up and Down.
Love and Hate.
Sometimes people ask, “Can you love someone that you are no longer involved with?” I say yes. You can have contrasting feelings about people. You can love someone that has done something bad to you. You can say you don't like an ex-spouse, express negative emotions about them, yet say “There is a part of them that I love.”
Love and Hate exist in everyone, and you can harness the power of these contrasting emotions when you speak. Use love and hate BEFORE you speak, as well as DURING. Here's how.
Kwesi Millington helps speakers, presenters and youth to connect with their audiences and master their messages using the power of storytelling in their speeches & presentations. He is a Certified Public Speaking Coach & Youth Mentor.