 Fact: Speaking is about your audience.
Unfortunate Fact: Many speakers forget this fact. The speaker that only thinks about themselves results in an audience that doesn't care what the speaker has to say. Many speakers talk about what they have done, but fewer speak about how the audience can benefit from the information shared. Don't make this mistake. Follow author John Maxwell's 4 step process to connecting with your audience, as opposed to just communicating with them.
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 Have you ever felt as if you just lost your audience while speaking? You may have been going along well, people were attentive, and then...something just felt flat all of a sudden. You could feel that their
minds all of a sudden went somewhere else. I've had that feeling, and it's awful. If you're like me in these situations, you would rather be anywhere else but right there speaking at that moment. Why does that happen?  About to speak in front of an audience?
Wait! Before you step on the stage, there are 4 questions that you need to ask yourself. If you don't have these answers going into your speech, you may end up like a kite without a string – with a speech that flies away with no direction. Answer the following 4 questions BEFORE you speak in front of an audience, and your audience will not only have a clear idea of the direction you are headed in, but more importantly, YOU WILL. |
Kwesi Millington helps speakers, presenters and youth to connect with their audiences and master their messages using the power of storytelling in their speeches & presentations. He is a Certified Public Speaking Coach & Youth Mentor.
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