You have probably heard that there are 3 learning types: Visual, Auditory and Kinesthetic learners. Typically, we are taught about recognizing our own learning type, and that is important. However, as a speaker, it is also important to be cognizant of learning types that you use when you speak, and to ensure that you speak to all types during your talks.
Many speakers ignore this – to their detriment. Learn how to speak to your Visual, Auditory and Kinesthetic learners in these 3 areas and you will literally see, hear and feel your connection with your audience grow with each talk that you give!
Auditory learners need to hear your message primarily. You will lose these types of learners if you speak too quickly throughout your speech. So have points of regular pace for your auditory listeners. And finally...
Speak Slowly at times for effect, but also to reach your Kinesthetic learners. The main parts to slow down at are your main message points of your speech.
Visual words: When you are sharing a story, use sight or seeing words in your phraseology. For example, don't say “The truck was in front of me”, say “I SAW the truck”. Don't say “We made eye contact”, say “I looked into her eyes”. Use sight related words in your stories and speeches.
Auditory words: Look for ways to add auditory words to your speeches such as “I HEARD her say...” instead of “She said”. This is one I had a hard time with, because I am not an auditory learner. TIP: Look at your previous speeches. The types of words that you use automatically will indicate what type of learner you are.
Kinesthetic words: These are all about feelings. When describing events in your story, be descriptive. “I was devastated”, “I felt angry”, “I felt the tears welling up inside”. Those types of words will connect you on a deeper level with your crowd.
Watch your PACE, PICK your words, and PLAY the part – and you WILL speak for the listener. And they WILL listen...and ask for more.
Kwesi Millington helps speakers to connect with their audiences and master their messages using the power of storytelling in their speeches & presentations. He is a Certified Public Speaking Coach & Youth Mentor.