Hello! This is the final of the 3 Part series from fellow World Class Public Speaking Coach Michael Davis.
REVIEW PART I HERE!
REVIEW PART II HERE!
And check out Michael's website at SpeakingCPR.com!
It’s a Friday morning when my phone rings. It’s Rachel, who I’ve been working with for
“So, how’d it go?” I asked expectantly.
Nerves"Wow. That was so cool,” she said, more excited than I’d ever heard.
“Why is that?” I asked.
Rachel quickly replied, “Several things. The way they reacted to my talk. The results I
got. How I felt more comfortable. Don’t get me wrong, I was nervous, but then I
remembered those 4 questions you gave me. Just like you suggested, I asked them five
minutes before I was introduced.”
“Those four have always helped me focus on the people sitting in front of me, and that,
more than anything else, helps me manage those nerves. I recommend them to
everyone. ** (to get the four questions, see below)
What happened after your talk?” I asked.
“That’s the best part, Michael,” she said excitedly. “One of my long-term clients, Chris,
was there with a couple of friends. She pulled me aside and said, “I’m not exactly sure
what you did tonight, but that was the best presentation I’ve ever heard you give. Keep
At the end of the night, I had 12 people sign up for an individual meeting with me. I
usually only get about 4 people out of 20. Three times more potential clients! I’m so
excited,” she said.
“All that work you did putting together your talk paid off,” I told her. “The Foundational
Concept, the Big Bang Opening, the supporting points - those were critical parts of it.
But, you never would have made the impact you did if you didn’t first focus on the
audience and prepare as much as you did.”
“Thanks,” she said. “I really did put in a lot of time. I didn’t feel really good about it,
though, until I got the responses I received. After I heard those nice comments, and saw
how many people signed up for an appointment, I knew it was all worth it.”
I said, “Rachel, most people believe that great speakers just stand up in front of a group
and start talking. Nothing could be further than the truth. Any excellent talk is made that
way far away from the stage.
This reminds me of a quote that I have hanging up on my wall. It’s attributed to
“The fight is won or lost far away from witnesses - behind the lines, in the gym, and out
there on the road, long before I dance under those lights.”
Rachel, you may never become the heavyweight boxing champion of the world, but the
work you’ve shown me is the same commitment ‘The Greatest’ showed. If you keep
focusing on your audience, preparing, and giving them a message that can change the
way they Think, Feel or Act, you will succeed.”
Whenever I have these types of conversations with clients, I’m thrilled. My work is about
finding people who are willing to change - behaviors, attitudes and expectations. What I
teach is useless unless you’re willing to focus on the audiences that will be in front of
you. Give them a speech that can offer a new perspective. Do it in an entertaining, yet
informative manner, and you will create an experience that changes lives, and has
people talking about you long after you speak.
Kwesi Millington helps speakers to connect with their audiences and master their messages using the power of storytelling in their speeches & presentations. He is a Certified Public Speaking Coach & Youth Mentor.